An instream video ad product for CTV, combining consumer control with storytelling on the biggest screen in the house. 7Interactive maximises engagement within a brands advertising on CTV, inviting a viewer to explore content or products using their remote.
OVERVIEW
SUPPORTED PLATFORMS
These video ads can appear only across CTV devices.
Showcase
Features Gallery Template
Trivia Template
Deliverables
Content Carousel
What is it?
The Content Carousel invites viewers to scroll through partnership content like members of the cast, underpinned by a brands TVC and logo.
Great for:
- Clients wanting to build deeper connection within our tentpole or sporting partnerships
- Create a contextually relevant environment for brands
- Supercharging a Show Sponsorship on 7plus
Deliverables:
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Use of product
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Trivia
What is it?
Trivia invites the viewer to scroll to select the right answers like Trivia about the show, contestants or the brand.
Great for:
- Clients wanting to build deeper connection within our tentpole or sporting partnerships
- Engage with the superfans of a program and build deeper connections with viewers
- Supercharging a Show Sponsorship on 7plus
Deliverables:
- Client logo
- Client product imagery for carousel
Featured product imagery and/or brand ambassadors for key art - Client TVC max file size 250 mb, with a max 25frames ps in MP4 (H.264) in 16:9 – 1920 x 1080.
- Correct titles, wording and details of Triva questions (brand question or content question)
- Product disclaimers/ T&Cs
- A secure (https) approved 3rd Party impression tracking URL (pixel) can be provided.
- This impression tracker cannot redirect to another vendor’s pixel URL. It must redirect to the standard vendor pixel.
The Catalogue
What is it?
The Catalogue invites the viewer to scroll through a range of 5 products or services.
Great for:
- Seasonal times of year like Black Friday, Cyber Monday, Christmas, Valentine’s day, Back to School, Mother’s Day, Father’s Day
- Versatility of use like on product launches, fashion looks, menu items, to showcase a range of services or a Christmas Gift Guide
Deliverables:
- Client logo
- Client type/ fonts / colour palettes and brand guidelines
- Featured product imagery and/or client brand ambassadors for key art (to fill 5 x products)
- Client TVC max file size 250 mb, with a max 25frames ps in MP4 (H.264) in 16:9 – 1920 x 1080.
- Correct titles, wording and details of offers that appear in catalogue
- Product disclaimers/ T&Cs
- A secure (https) approved 3rd Party impression tracking URL (pixel) can be provided.
- This impression tracker cannot redirect to another vendor’s pixel URL. It must redirect to the standard vendor pixel.
Example
Template (click to download .psd)
The Features Gallery
What is it?
The Features Gallery invites viewers to scroll through features and information of a product and/or service.
Great for:
- A complementary solution to the Catalogue
- Building deeper product awareness on a specific product or service for key moments through the year like Black Friday, Cyber Monday, Christmas, Valentines day, Back to School, Mother’s Day, Father’s Day
Deliverables:
- Client logo
- Client type/ fonts / colour palettes and brand guidelines
- Featured product imagery and/or client brand ambassadors for key art
- Client TVC max file size 250 mb, with a max 25frames ps in MP4 (H.264) in 16:9 – 1920 x 1080.
- Correct titles, wording and details of offers and product features
- Product disclaimers/ T&Cs
- A secure (https) approved 3rd Party impression tracking URL (pixel) can be provided.
- This impression tracker cannot redirect to another vendor’s pixel URL. It must redirect to the standard vendor pixel.
Dynamic Addressable
What is it?
Dynamic Addressable invites the viewer to scroll through the nearest FIVE locations to them, based on their IP address.
Great for:
- Delivering real-time addressability creating a personalised experience for the viewer that’s tailored to their location
- Driving engagement consideration at a household level
- Supports clients with location data and products – Auto dealerships, retail locations, QSR delivery etc.
Deliverables:
- Client logo
- Client type/ fonts / colour palettes and brand guidelines
- Featured product imagery and/or client brand ambassadors for key art
- Client TVC max file size 250 mb, with a max 25frames ps in MP4 (H.264) in 16:9 – 1920 x 1080.
- Correct titles, wording and details of offers
- List of street addresses’ for dynamic display using supplied excel template (download here)
- Product disclaimers/ T&Cs
- A secure (https) approved 3rd Party impression tracking URL (pixel) can be provided.
- This impression tracker cannot redirect to another vendor’s pixel URL. It must redirect to the standard vendor pixel.
Example
Template (click to download .psd)
*Examples and brands pictured are from our technology partner based in the US
Full Screen Destination
What is it?
The full screen destination invites viewers to browse through a series of videos. The video series will not show unless the viewer clicks to full screen
Great for:
- Drive stronger brand engagement through brand storytelling
- Contextual alignment with Seven’s Sport or Tentpoles that also connect and engage more deeply with fans
- Repurposing existing assets that have been made as part of an existing Seven campaign
- Tapping into Seven’s video storytelling capabilities
| Use of Product | Deliverables |
| Branded Content |
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| Partnerships across Tentpoles & Sport |
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| Client Supplied |
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Example
Template (click to download zipped .psd)
*Examples and brands pictured are from our technology partner based in the US
