DISPLAY AD FORMAT - 7PLUS

Freeze Frame

OVERVIEW

A non-disruptive user-initiated ad experience that appears when a viewer presses pause during the content stream on selected CTV platforms and web – with or without a QR.

 

The Freeze Frame ad experience allows advertisers to create and completely own a positive experience – for the entire time it is paused, which is 100% SOV of the big screen.

SUPPORTED PLATFORMS

  • Google TV
  • Android TV
  • Amazon Fire TV
  • LG TV
  • PlayStation 4 & 5
  • Samsung TV
  • Web (all browsers)

AD SPECIFICATIONS

Available on7plus - Web and CTV (Live & VOD)
3rd Party Ad ServingNo - SWM Hosted only
Creative Dimensions (px)1920 x 1080 (1080P)
1280×720 (720P)
Max File Size 1MB
File Format.PNG
SSL RequirementsAll assets must be securely served (https://)
Submission GuidelinesClick here for full submission guidelines

GUIDELINES

Assets must be built using SWM’s template provided below. User guide for our templates can be found on slide 6 of the ‘Autoplay Overlay Ad Guidelines’ link.

Freeze Frame Ad GuidelinesClick here for creative guidelines
Freeze Frame .PSD TemplateClick here to view and download .PSD template
Final Creative FormatFinal artwork should be a single transparent .PNG export which includes imagery, logo, supporting text/CTA within the safe zone, and all other areas should be transparent. Background content and UI overlay should be turned off before exporting.
Creative Specifications• No Animations
• Creative assets may include imagery and logo, to be placed in the safe zone outlined in the .psd template
• There are 3 options of CTA text to choose from, as outlined in the template
Select an accent colour or gradient for the background rectangle that compliments your branding
• Final artwork should be a single transparent PNG export which includes imagery, logo, supporting text/CTA within the safe zone, and all other areas should be transparent. Background content and UI overlay should be turned off before exporting.
QR Code• QR code to sit in safe area at 124×124 pixels or larger
• Client to create QR code
• Include a CTA to encourage users to scan the QR code
Tracking• No 3rd party tracking is allowed on this ad unit as it is a bespoke product running on CTV
• QR code tracking: Please contact your account manager prior to creating your QR code if you require SWM to provide QR tracking capabilities

For submission guidelines, SWM’s acceptance policy and Advertiser responsibilities, please refer to this link.

To view our Privacy Policy, please follow this link.

AD EXAMPLES

Supported brands

HTML5 Ad Guidelines

Ad Submission Guidelines

Approved Vendors

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