HTML5 Specifications
GUIDELINES
HTML5 Specifications
Advertisements must conform to the specifications outlined herein. Elements not meeting specifications will be returned for revision, which may delay the launch date.
- The IAB defines HTML5 Standard Banners as a basic banner with a single click through with contained behaviour.
- HTML5 Rich Banners are more complex and may include video and audio, expanding functionality, multiple clickthroughs or other advanced features.
- The Max File Size includes all ad assets such as HTML, CSS, JS and images.
- Shared libraries that are hosted by approved 3rd Party Vendors are not included in the Max File Size. For a list of supported libraries please contact your vendor representative.
- HTML5 creative must be SSL compatible to serve on Seven West Media sites
A backup image is required for unsupported environments.
The following HTML5 specifications are subject to change and are based on the current Australian IAB standards:
| Creative Unit Type | Asset | Max File Size | File Type | Max File Size (KB) of shared library files |
| Standard Banner | Banner | 80KB | HTML5, JPG, PNG, GIF | 100KB |
|
Rich Desktop / Tablet
|
Backup Image | 40KB | JPG, PNG, GIF |
100KB
|
| Initial Load | 100KB | HTML5, JPG, PNG, GIF | ||
| Polite Load/ Expansion | 1MB | HTML5, JPG, PNG, GIF | ||
| User Initialted Load/ Expansion | 10MB | HTML5, JPG, PNG, GIF | ||
| Video (optional) | 2MB | MP4, OGG, WebM | ||
|
Rich Mobile
|
Backup Image | 40KB | JPG, PNG, GIF |
100KB
|
| Initial Load | 80KB | HTML5, JPG, PNG, GIF | ||
| Polite Load/ Expansion | 100KB | HTML5, JPG, PNG, GIF | ||
| User Initialted Load/ Expansion | 2MB | HTML5, JPG, PNG, GIF | ||
| Video (optional) | 2MB | MP4, OGG, WebM |
