GUIDELINES

HTML5 Specifications

Advertisements must conform to the specifications outlined herein. Elements not meeting specifications will be returned for revision, which may delay the launch date.

HTML5 Specifications

  • The IAB defines HTML5 Standard Banners as a basic banner with a single click through with contained behaviour.
  • HTML5 Rich Banners are more complex and may include video and audio, expanding functionality, multiple clickthroughs or other advanced features.
  • The Max File Size includes all ad assets such as HTML, CSS, JS and images.
  • Shared libraries that are hosted by approved 3rd Party Vendors are not included in the Max File Size. For a list of supported libraries please contact your vendor representative.
  • HTML5 creative must be SSL compatible to serve on Seven West Media sites
    A backup image is required for unsupported environments.

The following HTML5 specifications are subject to change and are based on the current Australian IAB standards:

Creative Unit Type Asset Max File Size File Type Max File Size (KB) of shared library files
Standard Banner Banner 80KB HTML5, JPG, PNG, GIF 100KB
Rich Desktop / Tablet
Backup Image 40KB JPG, PNG, GIF
100KB
Initial Load 100KB HTML5, JPG, PNG, GIF
Polite Load/ Expansion 1MB HTML5, JPG, PNG, GIF
User Initialted Load/ Expansion 10MB HTML5, JPG, PNG, GIF
Video (optional) 2MB MP4, OGG, WebM
Rich Mobile
Backup Image 40KB JPG, PNG, GIF
100KB
Initial Load 80KB HTML5, JPG, PNG, GIF
Polite Load/ Expansion 100KB HTML5, JPG, PNG, GIF
User Initialted Load/ Expansion 2MB HTML5, JPG, PNG, GIF
Video (optional) 2MB MP4, OGG, WebM

HTML5 Ad Guidelines

Ad Submission Guidelines

Approved Vendors

HTML5
Guidelines

Submission
Guidelines

Approved
Ad Vendors