- Overview of the publisher and client’s responsibilities.
Overview of the purpose of the format and how it works.
|Dimensions||16:9 or 4:3|
|Creative Types||H.264 (MP4) video file type|
|Maximum File Size||10 MB|
|Third Party Serving||
For third-party served ads, tracking pixels must be implemented within the VAST tag, not provided separately. We will only accept third party redirect/tracking pixel from a certified Ad Serving Vendor.
Please refer to the full list of approved vendors: https://developers.google.com/third-party-ads/youtube-vendors?visit_id=636821596715337156-1909742944&rd=2
|SSL Compliance||Must be SSL-compliant|
SHOPPABLE WIDGET (OPTIONAL)
|Title||Product or brand name|
|Image||Product image, landscape orientation, high resolution|
|Price point (optional)||Product RRP price point (optional)|
|CTR||Click through URL (note: the entire widget space is clickable, not just the ‘buy now’ button.
We can use trackable DFP URLs
|CTA Button Copy (optional)||Recommeded: ‘Buy now’ or ‘Click to buy now’|