SOCIAL AD FORMAT

Twitter IVS/IVA

DESCRIPTION
  • Description of the publisher and client responsibilities.
PURPOSE
  • An overview of the product and how it works.

SPECIFICATIONS

Dimensions 16:9 (recommended for pre-roll running against Sport content)

1:1 (recommended for pre-roll running against Programming content)
Creative Types .mov or .mp4
Maximum File Size 1GB
Third Party Serving Currently only accepting Innovid VAST tags
Tracking
Currently only accepting Twitter Official DoubleClick tags.
Create a Twitter Official tracking tag following the steps here: https://support.google.com/campaignmanager/answer/6390228
SSL Compliance N/A
Guidelines
  • Recommended length: 6s (unskippable)
  • Pre-roll can be any length, but will be skippable after 5s

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