7Act Optimiser

GENERAL GUIDELINES

Option 1 – How clients can access 

Clients who want to maximise the impact of mobile device-specific targeting (ie Android. Vs iOS) can work directly with Seven to create simple yet effective dynamics with the creative graphics and/or the destinations of any QR 

Great for: 

• Clients with time sensitive offers, location-based offers, daily deals or competitive requirements around mobile operating systems 
• Clients that have large menus like restaurants, QSRs 
• Clients with rich and dynamic creative that can be used across the above triggers  
• Clients with or without an API
  

Deliverables 

SWM produces and builds this ad product, client to provide 7ACT Deliverables + 7ACT Optimiser assets to the below specs: 

• Seven will request API documentation/credentials and API key + technical point of contact (If the client has & wants to use this on this variation – it’s optional) 
• Refer to this briefing form template (Your Account Manager will support in completion of this document) 

Option 2 – How clients can access  

Clients who have an API, can work directly with Seven to create more dynamics within the creative or the destination of any QR using brand-specific information that changes at a higher frequency  

Great for: 

• Clients with more complex creative versioning requirements (ie. Clients with 3-200 creative versions that need to deliver campaign seamlessly at scale) 

• Carrying large data sets in categories like Retail Shopping, Retail Supermarket, Wagering (ie prices, promos) and Auto that have information that needs to be frequently changed within the creative 
• Meeting client business goals like beating supply chain issues, delivering time sensitive offers, providing real time updates/results and switching out products with deals
  

Deliverables 

SWM produces and builds this ad product, client to provide 7ACT Deliverables + 7ACT Optimiser assets to the below specs: 

• API documentation/credentials and/or API key + technical point of contact (mandatory) 
• Refer to this briefing form template(Your Account Manager will support in completion of this document)