A non-disruptive, non-intrusive ad experience that appears at the end of an episode
when a viewer is watching Video-On-Demand (VOD) content across 7plus.
when a viewer is watching Video-On-Demand (VOD) content across 7plus.
The Autoplay Overlay allows marketers to deliver relevant messaging to consumers at
the right time and place — during a natural break in the storytelling. It also allows
advertisers to create and own a positive, entertaining viewer experience.
SUPPORTED PLATFORMS
- Google TV
- Android TV
- Amazon Fire TV
- LG TV
- PlayStation 4 & 5
- Samsung TV
- Web (all browsers)
AD SPECIFICATIONS
| Available on | 7plus - Web and CTV (VOD ONLY) |
| 3rd Party Ad Serving | No - SWM Hosted only |
| Creative Dimensions (px) | 1920 x 1080 |
| Max File Size | 1MB |
| File Format | .PNG |
| SSL Requirements | All assets must be securely served (https://) |
| Submission Guidelines | Click here for full submission guidelines |
GUIDELINES
Assets must be built using SWM’s template provided below. User guide for our templates can be found on slide 5 of the ‘Autoplay Overlay Ad Guidelines’ link located below
| Autoplay Overlay Ad Guidelines | Click here for creative guidelines |
| Autoplay Overlay .PSD Template | Click here to view and download .PSD template |
| Final Creative Format | Final artwork should be a single transparent .PNG export which includes imagery, logo, supporting text/CTA within the safe zone, and all other areas should be transparent. Background content and UI overlay should be turned off before exporting. |
| Creative Specifications | • No Animations • Creative assets may include imagery and logo, to be placed in the safe zone outlined in the .psd template • There are 3 options of CTA text to choose from, as outlined in the template Select an accent colour or gradient for the background rectangle that compliments your branding • Final artwork should be a single transparent PNG export which includes imagery, logo, supporting text/CTA within the safe zone, and all other areas should be transparent. Background content and UI overlay should be turned off before exporting. |
| QR Code | • QR code to sit in safe area at 124×124 pixels or larger • Client to create QR code • Include a CTA to encourage users to scan the QR code |
| Tracking | • No 3rd party tracking is allowed on this ad unit as it is a bespoke product running on CTV • QR code tracking: Please contact your account manager prior to creating your QR code if you require SWM to provide QR tracking capabilities |
AD EXAMPLES
Supported brands
