SWM Brands

thewest.com.au

VIEW AD FORMATS

Video ad formats

VAST Guidelines

Syncing our video players with ad servers.

VPAID Guidelines

Syncing our video players with ad servers.

SWM Hosted Video

Video ad inventory hosted by SWM.

Display ad formats

Half Page

300×600 standard display ad format for large screens.

MREC

300×250 standard display ad format for all screen sizes.

Leaderboard

728×90 standard display ad format for large screen sizes.

Billboard

970×250 standard display ad format for large screen sizes.

Parallax Desktop

High impact interactive display ad format.

Parallax Mobile

High impact interactive display ad format.

ScrollX

High impact interactive display ad format.

Cube Half Page

High impact interactive display ad format.

RAMP

High impact interactive display ad format.

Half Page Shoppable Video

High impact interactive display ad format.

Homepage Buyout ad formats

Billboard

970×250 standard display ad format for large screen sizes.

MREC

300×250 standard display ad format for all screen sizes.

Leaderboard

728×90 standard display ad format for large screen sizes.

Parallax Desktop

High impact interactive display ad format.

Parallax Mobile

High impact interactive display ad format.

Content Opportunities

WAN Native Article

Align the client’s brand with content that delivers value.

WAN Native Video

Align the client’s brand with content that delivers value.

Solus EDM

Branded emails designed and built by SWM.

WAN Scrolling Page

Immersive rich long-form storytelling format.

WAN Multi Page

Immersive bespoke microsite format.

EDM MREC

Branded creative within a full page or editorial email.

Standard Competition

Interactive competition with editorial.

Advanced Competition

Competition with editorial and data sharing.

Audio ad formats

Podcast

Pre and Mid-roll audio ad formats.

Explore our other brands

HTML5
Guidelines

Submission
Guidelines

Approved
Ad Vendors