An instream video ad product for CTV, made shoppable with a compelling offer delivered using a QR Code throughout the asset, which is has a video and an end-frame. Total durations supported either 30’s or 45 seconds
OVERVIEW
SUPPORTED PLATFORMS
These video ads can appear only across CTV devices.
GENERAL GUIDELINES
- Specifications & Deliverables
- Creative may be provided as a raw mp4 video asset (hosted by Seven) or as a third-party VAST tag. Please follow our VAST Guidelines when sending as third party tag
- 3rd party click tracking tags are accepted for the QR code (3rd party impression tracking not supported for the QR code) or URL
- Video: Maximum video file size 250 MB with a maximum of 25 frames per second, 16:9 (1080 p, 720p min)
- Video duration: 15’s or 30’s
Playback & End Frame Specifications
QR Code
- Video playback: QR positioning recommended on bottom right hand side
- Recommend maximum of 3 unique playback QRs per 15’s
- A compelling offer for the QR code
End-Frame QR codes
- Audio track (with or without VO) for the end frame (mp3 or wav format)
- Font, Logo, Brand Guidelines (for the end frame)
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