VIDEO AD FORMAT

7Act

OVERVIEW

An instream video ad product for CTV, made shoppable with a compelling offer delivered using a QR Code throughout the asset, which is has a video and an end-frame. Total durations supported either 30’s or 45 seconds

SUPPORTED PLATFORMS

These video ads can appear only across CTV devices.

GENERAL GUIDELINES

SWM produces and builds this ad product, client provided assets below

Specifications & Deliverables
- Creative may be provided as a raw mp4 video asset (hosted by Seven) or as a third-party VAST tag. Please follow our VAST Guidelines when sending as third party tag
- 3rd party click tracking tags are accepted for the QR code (3rd party impression tracking not supported for the QR code) or URL
- Video: Maximum video file size 250 MB with a maximum of 25 frames per second, 16:9 (1080 p, 720p min)
- Video duration: 15’s or 30’s
Playback & End Frame Specifications

QR Code
- Video playback: QR positioning recommended on bottom right hand side
- Recommend maximum of 3 unique playback QRs per 15’s
- A compelling offer for the QR code
End-Frame QR codes (SWM will build)
- Audio track (with or without VO) for the end frame (mp3 or wav format)
- Font, Logo, Brand Guidelines (for the end frame)