Deliverables
7ACT Explorer with Video gives viewers additional time with a new video or the existing playback asset, in addition to the non-intrusive microsite experience
Great for
- Featuring longer video formats that might contain exclusive content or Seven partnership content
- Meeting client microsite requirements
- Featuring custom/exclusive deals, information, recipes & product shoppability*
- Driving exploration of Seven partnership** solutions on social, competitions or 7Rewards***
Deliverables
SWM produces and builds this ad product, client to provide 7ACT Deliverables + 7ACT Explorer assets to the below specs:
Specifications & Deliverables
There is a Primary CTA space between the video and product tiles, which can support a logo (200x200px)
Video Spec |
Requirements |
Recommendation |
Video formats |
.mp4, .mov, .mpg or VAST tag |
— |
Quality |
Standard HD (720b) |
Full HD (1080p) or 4K (2160p) |
Format |
Widescreen (16:9) |
Length |
Up to 3mins |
15s – 1.5mins |
Framerate |
24.30 fps |
— |
|
|
|
|
Product Image |
Requirements |
Product Text |
Character Limit |
Aspect Ratio |
Square (1:1) |
Title |
17 Characters |
Size |
200x200px |
Description |
25 Characters |
Image Format |
.png, .jpg, .eps, .ai |
CTA |
14 Characters |
Third Party Tracking |
Deliverables (Optional) |
Video |
1x Third party impression tracker |
Product Tiles (4-6) |
1x Third party impression tracker
Per tile: Clicks-trackers, UTM, Adobe Omniture link or URL |
Deliverables
7ACT Explorer without Video gives viewers a simplified & non-intrusive microsite experience to engage with the client offer.
Great for
- Meeting client microsite requirements
- Featuring custom/exclusive deals, information, recipes & product shoppability*
- Driving exploration of Seven partnership** solutions on social, competitions or 7Rewards***
Deliverables
SWM produces and builds this ad product, client to provide 7ACT Deliverables + 7ACT Explorer assets to the below specs:
Specifications & Deliverables
Header Image |
Requirements |
Size |
1920x810px |
Image Format |
.png, .jpg, .eps, .ai |
Product Image |
Requirements |
Aspect Ratio |
Square (1:1) |
Size |
200x200px |
Image Format |
.png, .jpg, .eps, .ai |
Product Text |
Character Limits |
Title |
17 characters max |
Description |
25 characters max |
CTA |
14 characters max |
Third Party Tracking |
Deliverables (Optional) |
Product Tiles (4-6) |
Per tile: Clicks-trackers, UTM, Adobe Omniture link or URL |
*4-6 Tiles are required in the Explorer format. Please speak with your Account Manager if you require more tiles.
**Note: if the product runs as part of a Seven partnership, 2 of the tiles may be used to drive to Seven commercial destinations.
***Once launched.