VIDEO AD FORMAT

VPAID Guidelines

COMPLIANCE

Approved Vendors
  • Doubleclick
  • Innovid
  • Sizmek
  • IAS
  • Moat
SSL Compliance Tags must be secure and SSL compliant
Ad Components
  • Click-through and interactive elements should not be located in the bottom 45 pixels of the video as it will interfere with the player’s controls.
  • Skippable or other advanced functionalities are subject to approvals on a case by case basis.

SPECIFICATIONS

A standard VPAID tag requires a minimum of 3 MP4 (H.264) format video files with the following approximate bitrates.

Bitrate 300-700 kbps 701-1500 kbps 1500+ kbps
Resolution 640×360 1024×576 1280×720

 

Accepted aspect ratios 4:3 or 16:9
Audio requirements
  • Audio codec: AAC
  • Audio bitrate: 48 kHZ, 2 Channel, 128 kbps
  • Audio level: -21dB to -9dB max. -24 LKFS (+/- 2.0 dB)

VAST Guidelines

Syncing our video players with ad servers.

VPAID Guidelines

Syncing our video players with ad servers.

SWM Hosted Video

Video ad inventory hosted by SWM.

Supported brands

HTML5 Ad Guidelines

Ad Submission Guidelines

Approved Vendors

View all Video Formats

VIEW NOW

Discover more Ad Formats

VIEW NOW