- GIF/JPEG/PNG images
- HTML5 third-party redirect tags
MAX FILE SIZE
- 40KB Back-Up Image
- 80KB Initial Load
- 2MB Polite Load
3RD PARTY AD SERVING
- Must be SSL compliant
- Approved vendors third-party impression and click tracking tags are also accepted.
- The impression tracker cannot redirect to another vendor’s pixel URL i.e to a survey pixel.
- Can contain animation and loop twice (no continuous looping permitted)
- Maximum animation duration 15 seconds
- Images must have a 1px border
- Must not have any unachievable calls to action (e.g.: click to play video)