VIDEO AD FORMAT

Apple News - Pre-roll

OVERVIEW

Seven News is available on Apple News, and it is the easiest way to stay up to date
with the news and information that matter most, with a seamless reading
experience across all your devices.

 

Apple News Pre-roll video displays in both portrait and landscape device orientations.
One set of assets is needed for all iOS and macOS devices.

SUPPORTED VENDORS

VAST ONLY
  • Celtra
  • Dianomi
  • Flashtalking
  • Innovid
  • Kargo
  • Sizmek
  • Teads
  • Transmit.Live
  • Unruly

AD SPECIFICATIONS

Asset FormatsVertical VideoSquare VideoHorizontal Video
Aspect Ratio9:16 (720p minimum) 1:1 (720p minimum) 16:9 (720p minimum)
Video CodecH.264H.264H.264
Video Bitrate600-800kbps (recommended)600-800kbps (recommended)600-800kbps (recommended)
Audio CodecUncompressedUncompressedUncompressed
Audio Sample Rate44.1kHz (minimum)44.1kHz (minimum)44.1kHz (minimum)
Duration5 seconds minimum, 15 seconds maximum5 seconds minimum, 15 seconds maximum5 seconds minimum, 15 seconds maximum
Max File Size250MB (MOV, M4V, MP4)250MB (MOV, M4V, MP4)250MB (MOV, M4V, MP4)
SSL RequirementsAll assets must be securely served (https://)
For submission guidelines, SWM’s acceptance policy and Advertiser responsibilities, please refer to this link.
To view our Privacy Policy, please follow this link.

Content-Safe Area for Vertical Video Format (9:16)

TRACKING

  • Approved vendors third-party impression and click tracking tags are also accepted.
  • The impression tracker cannot redirect to another vendor’s pixel URL i.e to a survey pixel.

GUIDELINES

  • VAST tags are supported for devices running iOS 12 and later.
  • Ad formats are supported for Google Ad Manager:
    Pre-roll video ad specs
  • Only VAST 2.0 and 3.0 tags containing linear ads and skippable linear ads are supported.
  • Progressive loading only.
  • Apple IPs (17.*) Allow Listed or not blocked.
  • VPAID, VAST 1.0, VAST 4.0 tags aren’t supported.
  • VAST tags aren’t supported for Google Campaign Manager on Apple News.
  • HTTPS protocol is required.
  • Macros embedded within ad or VAST tags aren’t supported and should be removed from tags for use on Apple News.
    Macros usually begin with a % sign. These will not be expanded and may cause the tags to function incorrectly.
  • Must follow full Apple News specs available via this link here.

Supported brands

Ad Submission Guidelines

Apple Pre-Roll
Specs

Apple News
Specs

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