ASPECT RATIO
- Vertical: 9:16 [720p minimum]
- Square: 1:1 [720p minimum]
- Horizontal: 16:9 [720p minimum]
CREATIVE TYPES
- VAST tag (not VPAID)
DURATION
- 5 seconds minimum, 15 seconds maximum
3RD PARTY AD SERVING
Approved Vendors (VAST):
- Celtra
- Flashtalking
- Innovid
- Kargo
- Sizmek
- Teads
- Transmit.Live
- Unruly
- Approved vendors third-party impression and click tracking tags are also accepted.
- The impression tracker cannot redirect to another vendor’s pixel URL i.e to a survey pixel.
TECHNICAL SPECS
- Video Codec: H.264
- Video Bitrate: 600-800kbps (recommended)
- Audio Codec: Uncompressed
- Audio Sample Rate: 44.1kHz (minimum)
- Duration: 5 seconds minimum, 15 seconds maximum
- Max File Size: 250MB (MOV, M4V, MP4)
- SSL Compliance: All ads must be secure and SSL compliant
GUIDELINES
- Only VAST 2.0 and 3.0 tags
- VPAID, VAST 1.0, VAST 4.0 tags aren’t supported.
- VAST tags aren’t supported for Google Campaign Manager on Apple News.
- Progressive loading only.
- Must follow full Apple News specs available here: https://developer.apple.com/news-publisher/News-Ad-Specifications.pdf
Supported brands
