DISPLAY AD FORMAT

Apple News - Pre-roll

ASPECT RATIO
  • Vertical: 9:16 [720p minimum]
  • Square: 1:1 [720p minimum]
  • Horizontal: 16:9 [720p minimum]
CREATIVE TYPES
  • VAST tag (not VPAID)
DURATION
  • 5 seconds minimum, 15 seconds maximum
3RD PARTY AD SERVING
Approved Vendors (VAST):

  • Celtra
  • Flashtalking
  • Innovid
  • Kargo
  • Sizmek
  • Teads
  • Transmit.Live
  • Unruly

TRACKING

  • Approved vendors third-party impression and click tracking tags are also accepted.
  • The impression tracker cannot redirect to another vendor’s pixel URL i.e to a survey pixel.

TECHNICAL SPECS

  • Video Codec: H.264
  • Video Bitrate: 600-800kbps (recommended)
  • Audio Codec: Uncompressed
  • Audio Sample Rate: 44.1kHz (minimum)
  • Duration: 5 seconds minimum, 15 seconds maximum
  • Max File Size: 250MB (MOV, M4V, MP4)
  • SSL Compliance: All ads must be secure and SSL compliant

GUIDELINES

Supported brands

Ad Submission Guidelines

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