VIDEO AD FORMAT

7Interactive

OVERVIEW

An instream video ad product for CTV, combining consumer control with storytelling on the biggest screen in the house. 7Interactive maximises engagement within a brands advertising on CTV, inviting a viewer to explore content or products using their remote.

SUPPORTED PLATFORMS

These video ads can appear only across CTV devices.

Showcase

Features Gallery Template


Trivia Template

Deliverables

Content Carousel

What is it?

The Content Carousel invites viewers to scroll through partnership content like members of the cast, underpinned by a brands TVC and logo.

Great for:

  • Clients wanting to build deeper connection within our tentpole or sporting partnerships
  • Create a contextually relevant environment for brands
  • Supercharging a Show Sponsorship on 7plus

Deliverables:

Use of product
Deliverables
  • Client creative: in content carousel, canvas and TVC
  • Show/Sport content: logo
  • Client logo 
  • Client product imagery for carousel x 5
  • Client TVC max file size 250 mb, with a max 25frames ps in MP4 (H.264) in 16:9 – 1920 x 1080.
  • Correct titles, wording and details of carousel offers or features
  • A secure (https) approved 3rd Party impression tracking URL (pixel) can be provided.
  • This impression tracker cannot redirect to another vendor’s pixel URL. It must redirect to the standard vendor pixel.
  • Client creative: in TVC and logo
  • Show/Sport content: canvas design, carousel content of talent from show or sport
  • Client logo  
  • Client TVC max file size 250 mb, with a max 25frames ps in MP4 (H.264) in 16:9 – 1920 x 1080.​
  • Correct titles, wording and details of carousel offers or features
  • A secure (https) approved 3rd Party impression tracking URL (pixel) can be provided.
  • This impression tracker cannot redirect to another vendor’s pixel URL. It must redirect to the standard vendor pixel.
  • Client creative: in TVC, logo, content carousel
  • Show/Sport content: canvas design
  • Client logo 
  • Client product imagery for carousel x 5
  • Client TVC max file size 250 mb, with a max 25frames ps in MP4 (H.264) in 16:9 – 1920 x 1080.
  • Correct titles, wording and details of carousel offers or features
  • A secure (https) approved 3rd Party impression tracking URL (pixel) can be provided.
  • This impression tracker cannot redirect to another vendor’s pixel URL. It must redirect to the standard vendor pixel.

Example

Template (click to download .psd)

Trivia

What is it?

Trivia invites the viewer to scroll to select the right answers like Trivia about the show, contestants or the brand.

Great for:

  • Clients wanting to build deeper connection within our tentpole or sporting partnerships
  • Engage with the superfans of a program and build deeper connections with viewers
  • Supercharging a Show Sponsorship on 7plus

Deliverables:

  • Client logo 
  • Client product imagery for carousel​
    Featured product imagery and/or brand ambassadors for key art ​
  • Client TVC max file size 250 mb, with a max 25frames ps in MP4 (H.264) in 16:9 – 1920 x 1080.
  • Correct titles, wording and details of Triva questions (brand question or content question)
  • Product disclaimers/ T&Cs
  • A secure (https) approved 3rd Party impression tracking URL (pixel) can be provided.
  • This impression tracker cannot redirect to another vendor’s pixel URL. It must redirect to the standard vendor pixel.

Example

Template (click to download .psd)

The Catalogue

What is it?

The Catalogue invites the viewer to scroll through a range of 5 products or services.

Great for:

  • Seasonal times of year like Black Friday, Cyber Monday, Christmas, Valentine’s day, Back to School, Mother’s Day, Father’s Day
  • Versatility of use like on product launches, fashion looks, menu items, to showcase a range of services or a Christmas Gift Guide

Deliverables:

  • Client logo 
  • Client type/ fonts / colour palettes and brand guidelines
  • ​Featured product imagery and/or client brand ambassadors for key art (to fill 5 x products)​
  • Client TVC max file size 250 mb, with a max 25frames ps in MP4 (H.264) in 16:9 – 1920 x 1080.
  • Correct titles, wording and details of offers that appear in catalogue
  • Product disclaimers/ T&Cs
  • A secure (https) approved 3rd Party impression tracking URL (pixel) can be provided.
  • This impression tracker cannot redirect to another vendor’s pixel URL. It must redirect to the standard vendor pixel.

Example

Template (click to download .psd)

The Features Gallery

What is it?

The Features Gallery invites viewers to scroll through features and information of a product and/or service.

Great for:

  • A complementary solution to the Catalogue
  • Building deeper product awareness on a specific product or service for key moments through the year like Black Friday, Cyber Monday, Christmas, Valentines day, Back to School, Mother’s Day, Father’s Day

Deliverables:

  • Client logo 
  • Client type/ fonts / colour palettes and brand guidelines
  • ​Featured product imagery and/or client brand ambassadors for key art​
  • Client TVC max file size 250 mb, with a max 25frames ps in MP4 (H.264) in 16:9 – 1920 x 1080.
  • Correct titles, wording and details of offers and product features
  • Product disclaimers/ T&Cs
  • A secure (https) approved 3rd Party impression tracking URL (pixel) can be provided.
  • This impression tracker cannot redirect to another vendor’s pixel URL. It must redirect to the standard vendor pixel.

Example

Template (click to download .psd)

Dynamic Addressable

What is it?

Dynamic Addressable invites the viewer to scroll through the nearest FIVE locations to them, based on their IP address.

Great for:

  • Delivering real-time addressability creating a personalised experience for the viewer that’s tailored to their location
  • Driving engagement consideration at a household level
  • Supports clients with location data and products – Auto dealerships, retail locations, QSR delivery etc.

Deliverables:

  • Client logo 
  • Client type/ fonts / colour palettes and brand guidelines
  • ​Featured product imagery and/or client brand ambassadors for key art​
  • Client TVC max file size 250 mb, with a max 25frames ps in MP4 (H.264) in 16:9 – 1920 x 1080.
  • Correct titles, wording and details of offers
  • List of street addresses’ for dynamic display using supplied excel template (download here)
  • Product disclaimers/ T&Cs
  • A secure (https) approved 3rd Party impression tracking URL (pixel) can be provided.
  • This impression tracker cannot redirect to another vendor’s pixel URL. It must redirect to the standard vendor pixel.

Example

Template (click to download .psd)

*Examples and brands pictured are from our technology partner based in the US

Explore our other brands

VAST Guidelines

Syncing our video players with ad servers.

VPAID Guidelines

Syncing our video players with ad servers.

SWM Hosted Video

Video ad inventory hosted by SWM.

Explore our other brands

VAST Guidelines

Syncing our video players with ad servers.

VPAID Guidelines

Syncing our video players with ad servers.

SWM Hosted Video

Video ad inventory hosted by SWM.

HTML5 Ad Guidelines

Ad Submission Guidelines

Approved Vendors

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