VIDEO AD FORMAT

SWM Hosted Video

SPECIFICATIONS

SSL Compliance
Ad Components
  • 25 frames per second
  • A click-through URL must be supplied.
  • The video cannot be non-clickable.
  • Click through URL can be 3rd Party or direct.
Required Video files
  • MP4 (H.264)
  • Minimum Size 60MB
  • Maximum Size 250MB
  • Minimum Bitrate 1500 kbps
Preferred Video Dimensions 16:9 – 1280 x 720 or higher

TRACKING

Third Party Tracking
  • A secure (https) approved 3rd Party impression tracking URL (pixel) can be provided.
  • This impression tracker cannot redirect to another vendor’s pixel URL. It must redirect to the standard vendor pixel.
  • Example: A survey pixel cannot be added to the 3rd Party vendor system to make the 3rd Party impression pixel redirect to that survey pixel.
    Up to 5 video progression tracking, URLs can be provided.
  • 3rd Party tracking URLs can be provided to the start, 25%, 50%, 75% and end points of a video.

VAST Guidelines

Syncing our video players with ad servers.

VPAID Guidelines

Syncing our video players with ad servers.

SWM Hosted Video

Video ad inventory hosted by SWM.

Supported brands

HTML5 Ad Guidelines

Ad Submission Guidelines

Approved Vendors

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