The Truskin is a responsive full-skin unit featuring a large billboard on desktop and MREC or banner on mobile, sides skins and a footer.
Great for large format storytelling & enhanced interactivity and engagement. Proven to drive clicks & high impact creative cross device with 2.4 x higher engagement over standard display on mobile and 2 X higher on desktop.
SUPPORTED PLATFORMS
Desktop
Mobile
OVERVIEW
CLIENT DELIVERABLES
Please speak with your Account Manager about which scenario best fits your campaign.
| Scenario | Client actions | Client Deliverables for Truskin Classic |
| If you need full design and production support (and don’t have access to photoshop) | You are welcome to choose from one of the below pre-built templates.
Please provide deliverables as outlined in specs linked below. |
|
| Where you have assets designed and need help with production | Please use the below photoshop templates to design the ad-unit
|
|
| Where you have third-party tags (inclusive of trackers & creative) | Please share with your Account Manager | |
DIMENSIONS
Desktop:
| Skin width | 460px |
|
PerthNow content width
|
1020px |
|
7 News content width
|
1000px |
Mobile:
| Mobile Header | 375 x 110 |
| Mobile Side Skins | 375 x 667 |
| Mobile Footer | 355 x 100 |
| MREC or Mobile Banner | 300 x 250 or 320 x 50 |
TRACKING
- Approved vendors third-party impression and click tracking tags are also accepted.
- The impression tracker cannot redirect to another vendor’s pixel URL i.e to a survey pixel.
GUIDELINES
- Help articles:
- https://help.bonzai.co/en/articles/5863209-desktop-truskin-dts-specs
- https://help.bonzai.co/en/articles/5865690-mobile-truskin-mts-specs
Desktop – without video - Can contain animation and loop twice (no continuous looping permitted)
- Maximum animation duration 15 seconds
- Images must have a 1px border
- Must not have any unachievable calls to action (e.g.: click to play video)
- Creative type is a HTML5 third-party redirect tag
- Max file size without video is js 500kb
- Max file size with video is 5MB
- Third party ad-serving only through Bonzai
- SWM can accept a third-party tag or facilitate the design and production in partnership with Bonzai
- Use layered transparent PNG images. (Avoid using a single creative image with a resolution of 1920×1080 pixel.)
- The separate layer of images provides better animation options.
- Save image files in PNG format to retain the transparent elements in the image.
- Bonzai Studio supports a maximum image size of 2MB per image.
- Client preferred assets such as text, images
Desktop – with video - Can contain animation and loop twice (no continuous looping permitted)
- Maximum animation duration 15 seconds
- Images must have a 1px border
- Must not have any unachievable calls to action (e.g.: click to play video)
- Creative type is a HTML5 third-party redirect tag
- Max file size without video is js 500kb
- Max file size with video is 5MB
- Third party ad-serving only through Bonzai
- SWM can accept a third-party tag or facilitate the design and production in partnership with Bonzai
- Video duration should be within 6 and 30 seconds.
- Aspect ratio & encoding in line with VAST guidelines
- Video format supported is the MP4 format.
Mobile Truskin - Can contain animation and loop twice (no continuous looping permitted)
- Maximum animation duration 15 seconds
- Images must have a 1px border
- Must not have any unachievable calls to action (e.g.: click to play video)
- All ads must be secure and SSL compliant
- Creative type can be either a HTML5 third-party redirect tag or a GIF/JPEG/PNG image
- Max file size is 40KB for the Back- Up Image, 80KB for the Initial Load, 2MB Polite Load
Supported brands
