DISPLAY AD FORMAT

TruSkin

DIMENSIONS
Multiple dimensions. See below.
CREATIVE TYPES
  • HTML5 third-party redirect tags
MAX FILE SIZE
Desktop Non-video: Maximum file size is 500kb

Desktop Video: Maximum file size is 5MB

Mobile: Maximum file size 40KB for the Back- Up Image, 80KB for the Initial Load, 2MB Polite Load 

3RD PARTY AD SERVING
Only through Bonzai

DESCRIPTION

The Truskin is a responsive full-skin unit featuring a large billboard on desktop and MREC or banner on mobile, sides skins and a footer.

GREAT FOR

  • Large format storytelling 
  • Enhanced interactivity and engagement through interactive features (eg animation, buttons, video) 
  • Driving high impact cross device 

 

CLIENT DELIVERABLES

Please speak with your Account Manager about which scenario best fits your campaign.

Scenario Client actions Client Deliverables for Truskin Classic
If you need full design and production support (and don’t have access to photoshop) You are welcome to choose from one of the below pre-built templates.

 

Please provide deliverables as outlined in specs linked below.

  • High-res images (HD), two side images and header per dimensions below
  • Copy / text
  • Logos, Fonts
  • Brand guidelines
  • Third-party tracking or URL(s)

 

Where you have assets designed and need help with production Please use the below photoshop templates to design the ad-unit

 

  • Design PSD files
  • Third-party tracking or URL’s
Where you have third-party tags (inclusive of trackers & creative) Please share with your Account Manager

 

 

DIMENSIONS

Desktop:

Skin width 460px
PerthNow content width
1020px
7 News content width
1000px

Mobile:

Mobile Header  375 x 110 
Mobile Side Skins  375 x 667 
Mobile Footer  355 x 100 
MREC or Mobile Banner  300 x 250 or 320 x 50 

TRACKING

  • Approved vendors third-party impression and click tracking tags are also accepted.
  • The impression tracker cannot redirect to another vendor’s pixel URL i.e to a survey pixel.

GUIDELINES

  • Help articles:  
    Desktop – without video 
    • Can contain animation and loop twice (no continuous looping permitted) 
    • Maximum animation duration 15 seconds 
    • Images must have a 1px border 
    • Must not have any unachievable calls to action (e.g.: click to play video) 
    • Creative type is a HTML5 third-party redirect tag 
    • Max file size without video is js 500kb 
    • Max file size with video is 5MB 
    • Third party ad-serving only through Bonzai 
    • SWM can accept a third-party tag or facilitate the design and production in partnership with Bonzai 
    • Use layered transparent PNG images. (Avoid using a single creative image with a resolution of 1920×1080 pixel.) 
    • The separate layer of images provides better animation options. 
    • Save image files in PNG format to retain the transparent elements in the image. 
    • Bonzai Studio supports a maximum image size of 2MB per image. 
    • Client preferred assets such as text, images 
    Desktop – with video 

     

    • Can contain animation and loop twice (no continuous looping permitted) 
    • Maximum animation duration 15 seconds 
    • Images must have a 1px border 
    • Must not have any unachievable calls to action (e.g.: click to play video) 
    • Creative type is a HTML5 third-party redirect tag 
    • Max file size without video is js 500kb 
    • Max file size with video is 5MB 
    • Third party ad-serving only through Bonzai 
    • SWM can accept a third-party tag or facilitate the design and production in partnership with Bonzai 
    • Video duration should be within 6 and 30 seconds. 
    • Aspect ratio & encoding in line with VAST guidelines 
    • Video format supported is the MP4 format. 

     

    Mobile Truskin 
    • Can contain animation and loop twice (no continuous looping permitted) 
    • Maximum animation duration 15 seconds 
    • Images must have a 1px border 
    • Must not have any unachievable calls to action (e.g.: click to play video) 
    • All ads must be secure and SSL compliant 
    • Creative type can be either a HTML5 third-party redirect tag or a GIF/JPEG/PNG image 
    • Max file size is 40KB for the Back- Up Image, 80KB for the Initial Load, 2MB Polite Load 

     

Supported brands

Bonzai Mobile Guidelines

Bonzai Desktop Guidelines

Visit Bonzai

View all Display Ad Formats

VIEW NOW

Discover more Ad Formats

VIEW NOW