An instream video ad product for CTV, that drives more direct path to conversion through automated content discovery. 7ACT Explorer gives viewers a choice over their path-to-purchase journey using the QR code throughout the asset. Total durations supported are either 30’s or 45’s.
These video ads appear across CTV devices & Linear
Deliverables
7ACT Explorer with Video gives viewers additional time with a new video or the existing playback asset, in addition to the non-intrusive microsite experience
Great for
Deliverables
SWM produces and builds this ad product, client to provide 7ACT Deliverables + 7ACT Explorer assets to the below specs:
Specifications & Deliverables
There is a Primary CTA space between the video and product tiles, which can support a logo (200x200px)
| Video Spec | Requirements | Recommendation | |
| Video formats | .mp4, .mov, .mpg or VAST tag | — | |
| Quality | Standard HD (720b) | Full HD (1080p) or 4K (2160p) | |
| Format | Widescreen (16:9) | ||
| Length | Up to 3mins | 15s – 1.5mins | |
| Framerate | 24.30 fps | — | |
| Product Image | Requirements | Product Text | Character Limit |
| Aspect Ratio | Square (1:1) | Title | 17 Characters |
| Size | 200x200px | Description | 25 Characters |
| Image Format | .png, .jpg, .eps, .ai | CTA | 14 Characters |
| Third Party Tracking | Deliverables (Optional) |
| Video | 1x Third party impression tracker |
| Product Tiles (4-6) | 1x Third party impression tracker
Per tile: Clicks-trackers, UTM, Adobe Omniture link or URL |
Deliverables
7ACT Explorer without Video gives viewers a simplified & non-intrusive microsite experience to engage with the client offer.
Great for
Deliverables
SWM produces and builds this ad product, client to provide 7ACT Deliverables + 7ACT Explorer assets to the below specs:
Specifications & Deliverables
| Header Image | Requirements |
| Size | 1920x810px |
| Image Format | .png, .jpg, .eps, .ai |
| Product Image | Requirements |
| Aspect Ratio | Square (1:1) |
| Size | 200x200px |
| Image Format | .png, .jpg, .eps, .ai |
| Product Text | Character Limits |
| Title | 17 characters max |
| Description | 25 characters max |
| CTA | 14 characters max |
| Third Party Tracking | Deliverables (Optional) |
| Product Tiles (4-6) | Per tile: Clicks-trackers, UTM, Adobe Omniture link or URL |
*4-6 Tiles are required in the Explorer format. Please speak with your Account Manager if you require more tiles.
**Note: if the product runs as part of a Seven partnership, 2 of the tiles may be used to drive to Seven commercial destinations.
***Once launched.
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