SOCIAL AD FORMAT

Youtube

DESCRIPTION
  • Overview of the publisher and client’s responsibilities.
PURPOSE

Overview of the purpose of the format and how it works.

CONTENT SPECS

Dimensions 16:9 or 4:3
Creative Types H.264 (MP4) video file type
Maximum File Size 10 MB
Third Party Serving
  • Must comply with YouTube’s XML summary for VAST ad server response.
  • Must be SSL-compliant.
  • Only VAST 3.0 tags are allowed for skippable video ads.
  • VAST 2.0 will not be accepted.
  • Must be served via a linear VAST tag (pre-fetch tag) by a YouTube-approved vendor.
  • Must NOT have geo, browser or any other targeting on the third party end.
  • Please ensure your ad server returns a valid crossdomain.xml file. If you choose to explicitly list domains, please ensure all ad serving domains are included.
  • VAST-served video ads are not guaranteed to run on all mobile web browsers, game consoles or connected TV devices (most modern updated environments are supported).
  • Only VAST 2.0 and 3.0 are currently supported
    VPAID is not allowed on YouTube.
Tracking

For third-party served ads, tracking pixels must be implemented within the VAST tag, not provided separately. We will only accept third party redirect/tracking pixel from a certified Ad Serving Vendor.

Please refer to the full list of approved vendors: https://developers.google.com/third-party-ads/youtube-vendors?visit_id=636821596715337156-1909742944&rd=2
SSL Compliance Must be SSL-compliant
Guidelines
  • Up to 6 minutes (skippable ads)
  • 15 seconds (non-skippable ads)
  • 6 seconds (bumper ads)

SHOPPABLE WIDGET (OPTIONAL)

Title Product or brand name
Image Product image, landscape orientation, high resolution
Price point (optional) Product RRP price point (optional)
CTR Click through URL (note: the entire widget space is clickable, not just the ‘buy now’ button.
We can use trackable DFP URLs
CTA Button Copy (optional) Recommeded: ‘Buy now’ or ‘Click to buy now’

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