Facebook & Instagram

• Images – 30 MB
• Videos – 4 GB

• Minimum – 600 x 600 pixles
• Recommended resolution – 1080 x 1080  pixels

• You can use the image format in the Facebook and Instagram News Feed’s to show off your product, service or brand.
• File type: JPG or PNG
• Resolution: at least 1080 x 1080 pixels
• Max file size: 30 MB
• Min size: 600 x 600 pixels

• You can use the image format in the Facebook and Instagram News Feed’s to show off your product, service or brand.
• File type: MP4, MOV or GIF
• Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
• Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128 kbps+
• Resolution: At least 1080 x 1080 pixels
• Video captions: Optional, but recommended
• Video sound: Optional, but recommended
• Video duration: 1 second to 241 minutes (recommended 15-30 seconds)
• Maximum file size: 4 GB

• Facebook and Instagram Stories are full-screen vertical ads that appear to viewers between organic stories of users a person follows on the platforms. You can utilise either images or videos.
• File type: JPG, PNG, MP4, MOV or GIF
• Recommended ratio: 9:16 (equivalent of 1080 x 1920 pixels)
• Max image file size: 30 MB
• Max video file size: 250 MB

For more details please view: https://www.facebook.com/business/ads-guide

There are several requirements needed prior to launch:

• A link to the Privacy Policy for your business on your website
• Information outlining why you are collecting contact details and how the business will be using the data

For more details please view: https://www.facebook.com/business/help/1019886738092553?id=735435806665862