DESCRIPTION
- The Google Display Network can help you reach people with targeted Display ads while they’re browsing their favourite websites, showing a friend a YouTube video, checking their Gmail account or using mobile devices and apps.
BANNER SIZES
MREC, Half Page, Leaderboard, Mobile Banner
CREATIVE TYPES
GIF/JPEG/PNG/HTML5
MAX FILE SIZE
150KB
- Animation length and speed:
- Animation length must be 30 seconds or shorter
- Animations can be looped, but the animations must stop after 30 seconds
- Animated GIF ads must be slower than 5 FPS
Requirements for using HTML5 Ads
- Google Ads accounts are only eligible to utilise HTML5 banners if the meet the following requirements:
- Account has been open for more than 90 days
- Account has more than USD 9,000 total lifetime spend
- Account has a good history of policy compliance
Google Ads Policies
- Google Ads aims to promote a positive user experience for people viewing ads within the Google Display Network. This means there are policies that prohibit content believed to be inappropriate for the network and may result in ad disapproval and revision of ads and/or website content
- Prohibited content – counterfeit goods, dangerous products or services, enabling dishonest behaviour, inappropriate content
- Prohibited practices – abusing the ad network, data collection and use, misrepresentation
- Restricted content – sexual content, alcohol, copyrights, gambling and games, healthcare and medicines, financial services, trademarks, other restricted businesses
- More information available here: https://support.google.com/adspolicy/answer/6008942
Supported brands
