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			CREATIVE TYPES
 
- GIF/JPEG/PNG images
 
- HTML5 third party redirect tags
 
  
		  
	 
	  
	
		
		
			MAX FILE SIZE
 
- 40KB Back Up Image
 
- 80KB Initial Load
 
- 2MB Polite Load (3rd Party Served)
 
  
		  
	 
	  
	
		
		
			3RD PARTY AD SERVING
 
- Yes
 
- Must be SSL compliant
 
  
		  
	 
	  
  
			  
		 
	  
  
		
	 
	
		
			
				
	
		
		
			
 
- Approved vendors third-party impression and click tracking tags are also accepted.
 
- The impression tracker cannot redirect to another vendor’s pixel URL i.e to a survey pixel.
 
  
		  
	 
	  
 
	
		
		
			
 
- Can contain animation and loop twice (no continuous looping permitted)
 
- Maximum animation duration 15 seconds
 
- Images must have a 1px border
 
- Must not have any unachievable calls to action (e.g.: click to play video)
 
  
		  
	 
	  
  
			  
		 
	  
  
		
		
	
		
			
				
	
		
		
			 
HTML5 Ad Guidelines
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Ad Submission Guidelines
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Approved Vendors
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