- Content theme agreed by client and directed by SWM
- Videos produced by SWM
- Gallery widget linking the video pieces created by SWM
- If necessary, talent and travel can be included for additional cost.
DESCRIPTION
PURPOSE
Ideal for creating a deep brand connection, the Collection allows clients to build a holistic view of their campaign and take our audience on their brand journey.
CONTENT SPECS
| Content Style & Tone | SWM assisted direction with 7NEWS.com.au tone of voice and personality. |
| Slug | “In paid partnership with” |
| Ad integration | There is 1 x ad-call cross device that supports
To be supplied by the client. |
| Client Logo | Yes, incorporated within template guidelines & header
Client to supply transparent PNG or EPS at 100px or higher. |
| Dedicated URL X1 | Set up as a dedicated partner URL, NAME to be provided by the client https://partners.7news.com.au/INSERTNAME/index.html |
| Brand summary & CTA | 300 character brand summary to be supplied by client. Can include a CTA & link |
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