CONTENT OPPORTUNITY

Video Branded Content (Trio)

DESCRIPTION
  • Content theme agreed by client and directed by SWM 
  • Videos produced by SWM 
  • Gallery widget linking the video pieces created by SWM 
  • If necessary, talent and travel can be included for additional cost. 
PURPOSE

To allow clients looking to build a narrative around their product or brand. This can be built as three stand-alone pieces or a series helping to build brand recall and connection. 

CONTENT SPECS

Content Style & Tone SWM assisted direction with 7NEWS.com.au tone of voice and personality. 
Slug “In paid partnership with”  
Ad integration There is 1 x ad-call cross device that supports 

To be supplied by the client. 

Client Logo Yes, incorporated within template guidelines & header 

Client to supply transparent PNG or EPS at 100px or higher. 

Dedicated URL X1 Set up as a dedicated partner URL, NAME to be provided by the client https://partners.7news.com.au/INSERTNAME/index.html 
Brand summary & CTA 300 character brand summary to be supplied by client. Can include a CTA & link 

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