- Native video, purpose-built for Facebook in-feed post.
- Content story agreed to by the client and produced by Seven West MINT team.
- Tone, copy and style at editorial discretion and in-line with the tone of the masthead. Client tagged in Facebook post as brand partner.
DESCRIPTION
PURPOSE
To align the client’s brand with content that delivers value for audience, value for the sponsoring brand and value for the content platform.
CONTENT SPECS
| Content Style & Tone | Editorial discretion to natively match the style and tone of the brand |
| Disclosure label | “Sponsored” |
| Ad integration | N/A |
| Client Logo | Logo placements in title frame (around 10 seconds in) and end frame (final 3 seconds) |
| Client Colour Palette | Not incorporated |
| Vanity URL setup | N/A |
| Font selection | Not available |
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