CONTENT OPPORTUNITY

Written Branded Content (Bespoke)

DESCRIPTION
  • Content theme agreed by client and directed by SWM 
  • Images & videos sourced by SWMClient can supply at editorial discretion 
  • Content written and built by SWM
  • Custom designed graphics created by SWM 
  • If necessary, photography and video can be commissioned and carried out for additional cost. 
PURPOSE

To offer clients who want to push the boundaries of content and create a fully immersive experience within which to tell their brand story. 

CONTENT SPECS

Content Style & Tone Content will leverage the premium tone and style of 7NEWS.com.au integrating campaign messaging as briefed by the client 
Slug “In paid partnership with”  
Ad integration There is 1 x ad-call cross device that supports

  • Desktop: Rich Media Portal (full bleed)
  • Mobile: Rich Media Portal

SWM can build / host based on assets supplied by client. Refer to Portal Specs

Client Logo Yes, incorporated within template guidelines & header 

Client to supply transparent PNG or EPS at 100px or higher. 

Dedicated URL X1 Set up as a dedicated partner URL, NAME to be provided by the client https://partners.7news.com.au/INSERTNAME/index.html 
Brand summary & CTA 300 character brand summary to be supplied by client. Can include a CTA & link 

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