- Content theme agreed by client and directed by SWM
- Images sourced by SWM. Client can supply at editorial discretion
- Content written and built by SWM
- Dynamic triggers created by SWM
DESCRIPTION
PURPOSE
To offer a premium content experience for clients to increase audience engagement, through the use of images or graphics to support their brand narrative.
CONTENT SPECS
| Content Style & Tone | Content will leverage the premium tone and style of 7NEWS.com.au integrating campaign messaging as briefed by the client |
| Slug | “In paid partnership with” |
| Ad integration | There is 1 x ad-call cross device that supports
SWM can build / host based on assets supplied by client. Refer to Portal Specs |
| Client Logo | Yes, incorporated within template guidelines & header
Client to supply transparent PNG or EPS at 100px or higher. |
| Dedicated URL X1 | Set up as a dedicated partner URL, NAME to be provided by the client https://partners.7news.com.au/INSERTNAME/index.html |
| Brand summary & CTA | 300 character brand summary to be supplied by client. Can include a CTA & link |
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